Auburn Hills, MI: Mahindra has finally unveiled the ROXOR, its new off-roader for the North American market. ROXOR is a tough no-nonsense vehicle, and its design demonstrates a raw industrial-grade construction that is built to withstand the toughest abuse.
Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd. was at the launch and said, “Mahindra’s 70-year automotive history has been forged by making authentic, rugged, purpose-driven vehicles, and ROXOR is the embodiment of this history and our brand.”
Unlike the plastic-bodied, belt-driven vehicles long accepted in the Side x Side category, ROXOR offers a simple, hard worn approach, featuring a steel body on a boxed steel frame, a heavy-duty Mahindra turbo-diesel 4 cylinder engine, and an automotive style 5-speed manual transmission.
The ROXOR creates a new sub-segment in the Side x Side industry and was conceived, designed, engineered and produced in Metro Detroit by Mahindra Automotive North America (MANA). MANA’s operation is the central component of the 400,000 sq. ft. (spanning 3 facilities) footprint Mahindra now has in Metro Detroit, and it is the first OEM manufacturing/assembly facility to open operations in Southeast Michigan in over 25 years.