About Us

Raghav Sarma, Founder + Managing Editor

Licence to Drive was conceived by Raghav in the year 2011, when he was all of 13. An alumni of Modern School Barakhamba Road, New Delhi, he completed his Master’s in Conflict Resolution & Governance from University of Amsterdam (UvA) in 2021. Passionate about automobiles since a very young age, he was the youngest media professional to cover the 11th Auto Expo 2012 at New Delhi at age 14, and has since then covered major events, launches, F1, MotoGP, and interviewed global auto industry leaders. His interest in cars led him to do an apprenticeship under Tutu Dhawan, the legendary classic car restorer, to understand the finer nuances of car building. Currently based out of New Delhi, Raghav is an avid traveler, culture spotter, Gen Z tracker and social entrepreneur. A keen golfer and footballer since early years, he has played Football School Nationals in 2012 and was a part of the winning team at the National IPSC football tournament in India, in the year 2015. He also attended the youth training camp at Dutch 1st Division Football Club ADO Den Haag in Europe, in 2014.

Sanjay Sarma, Mentor + Editor-in-Chief

A keen golfer, mentor and guide to the LTD project, Sanjay brings over 3 decades of cross industry marketing & entrepreneurial expertise, both as a brand strategist, and as an advertising & communication professional. He is the Founder of SSARMA Consults, a boutique brand & communication advisory firm based out of Delhi NCR. He is also on the advisory board of several other companies. A columnist and opinion leader with business dailies such as Business Standard, HT Mint and Hindu BusinessLine, he is a speaker at some of India’s leading management institutes, design schools, startup summits and marketing forums. He was Co-Chairman, ASSOCHAM’s Expert Committee on Advertising, Brand & Design in the year 2007-08, and Advisor, Pondicherry International Film Festival in 2018. Currently he spends a considerable amount of time mentoring and advising start ups and incubating new economy ideas.

Simmi Sarma Author image
Simmi Sarma, Features + Lifestyle Editor

A food technologist by profession and an author, writer & language coach by passion, Simmi has spent several years in the food & hospitality industry. She worked with the Taj Group of Hotels, and then as a National Consultant with the World Health Organization, followed by a stint as a Project Consultant, Mission Economique, UBIfrance at the Embassy of France, New Delhi. She writes, edits and translates in English, French and Hindi and has a keen interest in the Urdu script as well. She is a published biographer to one of India’s renowned educationist and reformer, and has edited several books on a variety of subjects. Simmi writes for news publications and digital platforms on Current Affairs, Travel, Food, Health & Lifestyle, Education, Environment and more. She also undertakes language teaching & training assignments, and creates, coordinates & conducts training modules for various levels within organisations.

Here’s what people who matter have to say about us.

Licence to Drive logo

“Raghav, I was absolutely delighted to see your blog which is proof of the fact that the spirit of auto passion is alive and well amongst our youth! It’s great to see someone so young channel his passion into such a creative endeavour which I’m sure will inspire others as well.”

Anand Mahindra,
Chairman & Managing Director, Mahindra Group

“Your enthusiasm is boundless. Keep it!”

Ian Callum,
Director of Design, Jaguar Cars

“Very good. Hope you keep at it!”

Jim Holder,
Editor – Autocar UK

“Not many people (me included) can write, or interview this well. And this guy’s 14!!

Philip Hale,
Director of Orb Comms Group & co-founder of Torque PR (UK)

“You are doing well Raghav, keep brushing up this talent of yours, you are going the right way buddy. Good luck & keep the good work “on”.

Tutu Dhawan,
Legendary classic car restorer, auto expert, journalist and television personality

“I take this opportunity to introduce possibly one of India’s youngest bloggers, Raghav Sarma – all of 14 years old and a motorhead. It is surely encouraging to see his generation take technology as the right tool and medium to share information and knowledge. And it is surely challenging for us to ensure we do the right things to continue being relevant to them.”

Avik Chattopadhyay,
Vice President – Product Planning, 
PSA Peugeot Citroen in India

“We approve of your License to Drive. And Project Cub looks quite interesting.”

BBC Entertainment India

In the Media

To Top