Sanjay

Sanjay Sarma

MENTOR + EDITOR-IN-CHIEF

Three decades across brand strategy, advertising, design, and entrepreneurship have given Sanjay a vantage point that’s hard to manufacture. He is the founder at SSARMA Consults, a boutique brand and communication advisory based in Delhi NCR. His views on brand marketing and advertising are often spotted across leading dailies such as Business Standard, HT Mint, Hindustan Times and Hindu BusinessLine. He speaks at management institutes, design schools and startup forums, and spends a disproportionate amount of his time shaping passion projects, mentoring early-stage ventures and incubating new economy ideas.

11
Articles

Stories by Sanjay

11 articles
SORT
Tom Ford Wholecut Oxford. The one piece legacy
Lifestyle · Fashion
01 Apr, 2026 · 399 reads
Pasha de Cartier EDT Review. The scent of quiet authority
Lifestyle · Style
15 Dec, 2025 · 575 reads
Tom Ford Italian Cypress EDP Review. A piece of modern fragrance history
Lifestyle · Collectible
10 Dec, 2025 · 397 reads
A hill station memoir that feels surprisingly personal
Recommendation · Books
05 Dec, 2025 · 1144 reads
Givenchy Gentleman Réserve Privée EDP Review. Elegance after dark
Lifestyle · Style
16 Oct, 2025 · 422 reads
Terre d'Hermès EDT Review. The elemental masterpiece
Lifestyle · Collectible
14 Oct, 2025 · 316 reads
A peek into a billion-dollar sport
Reviews · Books
18 Aug, 2025 · 578 reads
The Unexpected Star of Paris Fashion Week
Lifestyle · Cars
12 Mar, 2025 · 1732 reads
Experiential living through the lens of a brand new generation
Lifestyle · Culture
15 Feb, 2023 · 2736 reads