Strengthening its outreach to emerging Tier II and Tier III cities, Mercedes-Benz has launched the ‘Mercedes-Benz Brand Tour’, with a focus on reaching out to regions with potential customers who have always aspired to own a Mercedes-Benz, but have not had the chance to experience the brand due to an absence of a showroom in their city.
The Brand Tour offers test drives, off roading and will showcase the entire product portfolio, along with Mercedes-Benz Certified, Customer Service and flexible financial services.
The Brand Tour commenced by travelling to Aurangabad, Udaipur and Allahabad and will travel to 11 more cities including Haldwani, Ranchi, Itanagar, Shimla, Thirunalveli, Vizag, Gandhinagar. Vapi, South Goa, Kannur and Shimoga.
This initiative aims to enhance awareness and brand recall, while connecting with consumers at an interpersonal level. The locations of Brand Tour are selected based on demand and growing fondness for luxury brands in India’s emerging cities.
Brand Tour will have all the elements of a regular showroom such as branding and audio-visuals, special Mercedes-Benz applications, schemes, merchandise and F&B at the venue. Read more Latest News Blog