BMW launches its flagship ‘BMW M Studio’ in India

Mumbai: Mumbai is now home to a brand new ‘BMW M Studio’. Launched by Infinity Cars, the flagship store will be dedicated exclusively to the BMW M brand and its entire range of products.

The current M range in India includes the BMW M3 Sedan, the BMW M4 Coupé, the BMW M5 Sedan and the BMW M6 Gran Coupé, with the new BMW X5M and X6M soon to be added to the portfolio.

Dr. Schlipf and Mr. Philipp von Sahr at the BMW M Studio

Mr. Philipp von Sahr and Dr. Schlipf at the BMW M Studio

The ‘BMW M Studio’ has been designed to give customers an opportunity to explore products, request test drives and features a lifestyle section as well, where customers can purchase M Accessories. The company proposes to roll out M Studios in seven locations by end 2016, through dealerships in Delhi, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad.

M automobiles are born on the racetrack, and at home on every road. They have a multi-faceted character that combine dynamics, sportiness, comfort and everyday suitability. M Automobiles are driven by motorsport and meet the highest demands for agility, dynamics and power with ease. Powerful M engines are independently developed with motorsport technology for the road, and combine with expressive design and top-class functionality. And the world’s toughest test track, the Nordschleife of Nürburgring, Germany is where every M Automobile is shaped and developed.