Rolls-Royce Launches Cullinan Series II in India
Rolls-Royce Motor Cars has unveiled the Cullinan Series II in India, marking a new chapter for its flagship super-luxury SUV. The vehicle made its debut on September 27, 2024, through Rolls-Royce Motor Cars Chennai, catering to the growing demand for ultra-luxurious, high-performance SUVs in India. Driving significant interest globally as well as locally; Cullinan remains the most requested Rolls-Royce within the marque’s product portfolio.
Building on the success of the original Cullinan – the world’s first super-luxury SUV launched in 2018 – Series II offers significant design and technological updates, tailored to meet evolving luxury trends. This new iteration retains the model’s renowned and genuine off-road capabilities that are equipped to tackle the most demanding and hostile environments on earth. At the same time, it delivers the marque’s promise of comfort and its signature ‘magic carpet ride’, regardless of terrain; enhancing its urban appeal.
The introduction of Black Badge Cullinan Series II further caters to clients seeking a more dynamic, visceral driving experience. Pricing for the Cullinan Series II starts at INR 10.50 crore, with the Black Badge variant starting at INR 12.25 crore.
The Cullinan Series II reflects Rolls-Royce’s commitment to bespoke craftsmanship and innovative design, incorporating new features like a vertical headlamp treatment and customisable illuminated fascia. Its interior offers enhanced connectivity with the latest infotainment systems, Wi-Fi capability, and bespoke audio features.
Rolls-Royce’s intelligence specialists note a growing trend of owners opting to drive the Cullinan themselves, reflecting a shift towards self-expression and personalisation. The average age of Rolls-Royce owners has dropped to 43, highlighting the brand’s rejuvenation and appeal to younger luxury consumers.
With deliveries starting in Q4 2024, the Cullinan Series II continues Rolls-Royce’s legacy of excellence, offering unparalleled comfort, performance, and personalisation. As Rolls-Royce evolves with its clientele, the Cullinan Series II stands as a testament to the brand’s future-driven innovation.
