To commemorate its long-standing relationship with Indian customers, Maserati recently organised the ‘Maserati Drive Experience’.
The one-of-its-kind experiential event was held in Mumbai on 09 October 2022, where past and present patrons and their Maseratis participated in a unique drive. Commencing from Petal Maserati – the brand’s official dealer located in Taj Santacruz – the drive ended at the Oberoi Hotel in Nariman Point. The event was followed by a specially curated sit-down luncheon.
Featuring more than 17 glorious Maseratis, the drive hosted some of the latest cars alongside spellbinding vintage models, including a majestic 1986 Maserati Biturbo. The event was attended by an assortment of passionate customers, with actor-influencer Ayush Mehra and other well known corporate guests spotted at the venue.
Maserati as a brand evokes passion, and has an iconic quality about it that stands out amongst luxury performance cars – thanks to a portfolio of beautifully crafted vehicles that embody elegance, style and sportiness. It has always shared a strong customer relationship, and the drive saw clients and families welcomed with an elaborate grazing table that contained handpicked drinks, beverages and canapés. They were given special edition Maserati wristbands, high frequency walkie-talkies and a thorough itinerary which displayed the entire event flow. At the end of the event, premium giveaways were shared with the attendees.