BMW JOYTOWN 2024. An Electrifying Blend Of Music, Automobiles And Culinary Excellence
Soaring melodies and thrilling high notes echoed through the heart of Mumbai as thousands gathered to celebrate the second edition of BMW JOYTOWN. Day 01 showcased an electrifying lineup including The Chainsmokers, Armaan Malik, When Chai Met Toast, and OG Shez. Each artist delivered performances that captivated the audience, playing a selection of their biggest hits and creating an unforgettable atmosphere of celebration and joy.
BMW JOYTOWN has made a mark for itself in quick time as a bespoke luxury motoring festival experience, with its unique blend of music, automobiles, and culinary excellence that caters to a broad spectrum of interests. This festival is not just for automotive aficionados but also their families and friends, offering a wide array of musical genres to satiate diverse audience preferences.
The event featured a comprehensive showcase of BMW, MINI, and BMW Motorrad vehicles across different zones. The BMW zone highlighted the brand’s product portfolio, from sedans to electric vehicles, showcasing innovation and sustainability. MINI embraced the spirit of progressiveness and creativity, featuring iconic models like the MINI Countryman and the MINI 3-door Hatch. Meanwhile, the BMW Motorrad zone embodied the mantra “Make Life a Ride,” presenting a range of bikes and accessories for the discerning rider.
Day 02 of the festival concluded with an evening charged with electrifying performances by Diljit Dosanjh, The Karan Kanchan Experience, Till Apes, and IB Inc. Their fusion of Punjabi and electronic music created an atmosphere of pure excitement and energy.
This year’s edition of BMW JOYTOWN attracted 30,000+ spectators and saw tickets sold out in just a few days, showcasing the event’s immense popularity and anticipation. Over 20 culinary and gourmet food brands provided a range of culinary delights, enhancing the overall experience.
The event also featured gravity-defying stunts by BMW Motorrad riders and drifts in BMW M Cars. Attendees also had the opportunity to explore the latest trends in BMW, MINI, and BMW Motorrad lifestyle collections and accessories, with special offers on select merchandise.
The lineup of artists was curated by BookMyShow Live, the live entertainment experiential division of BookMyShow.
