Maruti Suzuki’s FRONX, retailed through NEXA Experience Centres, has swiftly become India’s fastest-selling passenger vehicle, achieving the 1.0 lac sales milestone within just 10 months of its launch, thereby setting a new industry benchmark. Globally unveiled at the Auto Expo 2023 and officially launched on April 24, 2023, the FRONX owes its overwhelming success to the innovative ‘Shape of New’ philosophy. This approach seamlessly blends futuristic design elements with high ground clearance, advanced technology, and a commanding stance.
Catering to the evolving preferences of SUV enthusiasts, FRONX has emerged as a trendsetter in the market, offering a distinct personality and an engaging driving experience. Notably, it has gained significant popularity among young customers who value its tech-loaded premium persona and the option of multiple powertrain choices. The FRONX provides a comprehensive package of modern design, a tech-loaded premium persona, and various powertrain options, making it the preferred choice for buyers seeking a distinctive and contemporary driving experience.
Automatic variants of FRONX have contributed to 24% of total sales, indicating a growing preference for clutch-less transmission options. The 1.0L turbo Boosterjet engine has seen substantial demand from those seeking a spirited driving experience. Furthermore, the recently introduced S-CNG option addresses the needs of eco-conscious consumers, offering an impressive best-in-class fuel efficiency of 28.51 km/kg.
Not limited to the Indian market, FRONX is also exported to Latin America, the Middle East, and South-East Asian markets. To date, the company has exported over 9000 units. It is available with advanced next-gen powertrain and transmission options, including the all-new 1.0L K-Series Boosterjet petrol engine featuring Progressive Smart Hybrid technology for performance enthusiasts. Additionally, FRONX boasts features such as a Head-Up Display with turn-by-turn navigation, 360 View Camera, wireless smartphone charger, and a 22.86 cm (9”) HD Smart Play Pro+ infotainment system with wireless Apple CarPlay and Android Auto connectivity.