Volkswagen’s Community Initiative ‘VWe’ To Kick Off With An Expedition To Ladakh
Volkswagen India just unveiled its latest endeavour: ‘Volkswagen Experiences’, a program designed to foster a sense of community and engagement among customers and enthusiasts of the brand. The initiative, known as ‘VWe’ (pronounced ‘we’), aims to provide curated experiences that go beyond mere ownership, allowing participants to immerse themselves in the Volkswagen lifestyle.
There are a significant number of VW enthusiasts across the country, and for them, owning a Volkswagen is more than just driving a car – it’s about embracing a unique experience and lifestyle. This platform would present an opportunity for the country-wide community to vibe and bond together over shared brand experiences and memorable drives.
The inaugural chapter of Volkswagen Experiences, ‘The 1st Chapter: An Exhilarating Expedition to Ladakh’ will kick off from Chandigarh on 09 June 2024, with a drive through the Himalayas, spanning five nights and six days. Participants will have the opportunity to navigate through the majestic landscapes of the Spiti Valley and Ladakh, experiencing the performance of German-engineered Volkswagen cars such as the Virtus, Taigun, and Tiguan.
Following this, a second expedition will depart from Leh on 18 June 2024, retracing the route back to Chandigarh and conclude on 23 June 2024.
Interested individuals can book a slot for this memorable expedition and register for VWe on: https://volkswagenlabs.co.in/vwe-volkswagen-experiences
