Tata Motors has unveiled the new avatar of the Tata Safari. In a flag-off ceremony, the first Safari rolled out of the line from the plant in Pune. While the Safari makes its way to the showrooms, leveraging the power of digital, Tata Motors has also launched the Tata Safari Imaginator suite, packed with interactive features using Augmented Reality (AR), for customers to explore the Safari virtually at their preferred location including their living room.
The award winning Impact 2.0 design language of the new Safari brings out the combination of power and elegant sophistication. The SUV’s domineering stance has been enhanced in the new avatar and key areas like the grille, the stepped roof and the tailgate have been given premium finishes. Sculpted impeccably with a strong stance, imposing wheel arches and a careful accenting of chrome gives the new Safari a jewel-like appearance. The interior of the Safari takes the premium element higher, with the rich Oyster White interior theme, paired with Ash Wood dashboard. It is designed to appeal to the socially active, fun loving customer group, who seek unique experiences and adventure.
In its earlier avatar, the Safari introduced India to the quintessential SUV lifestyle. And in its new form, it carries forward the legacy. Ideal for families and groups with a multifaceted lifestyle, who prefer to drive together for work or leisure, it offers a combination of strong lineage, robust build quality, premium finishes and the 4Ps of Power, Performance, Presence and Prestige to ‘Reclaim Your Life’.
The new Safari has evolved to meet the needs of new age SUV customers, who demand arresting design, versatility, plush and comfortable interiors, and performance for a modern, multi-faceted lifestyle.
Customers can now get close with the new Safari by remotely accessing the Tata Safari Imaginator suite. By using their handsets, they can take a walk around the new Safari or choose to step inside it for a fully immersive experience, in their preferred environment for a real-life like feel.
Click here to experience the new Tata Safari.
The new Safari proportions are imposing, accentuated by wide, large wheels, with impressive road presence and powered with a graceful agility. The smart and expressive surface treatment brings in a surreal dynamism, making the Safari seem like it is moving even while standing still. The stepped roof, held between the equally well regarded roof-rails have been re-imagined making them more stylish and yet functional.
The interiors of the new Safari too have been crafted to convey a classy, comfortable feel via diligently curated features, superior ‘In-touch’ interfaces and addition of several details. All materials used convey the touch, feel and colour of luxury anchored in authenticity, giving the SUV its plush feel. There is ample interior space for a large family, and the high driving and sitting positions give both the driver and occupants a sense of command. With purposeful aesthetics, the surface language of the new Safari continues to remain clean, uncluttered and benefits from the addition of a unique design element – the signature Tri-arrow motifs.
The new Safari offers both prestige and performance, by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the D8 platform from Land Rover, which in itself is the gold standard of SUVs worldwide. This adaptive architecture allows for further drive train enhancements including all-wheel drive and possibilities of electrification in future.
Bookings of the Safari will open soon.