Volkswagen has launched a multi-city roadshow for its Made-for-India and Made-in-India carline, Ameo, that will cover more than 250 cities across India.
Beginning 14 April, 2018 the Ameo Roadshow will travel a distance of over 30,000 kms. over a period of four months – from Maharashtra in the West, Uttrakhand in the East, Haryana in the North and Karnataka in the South.
The Ameo multi-city roadshow aims to reach new audiences in high potential areas, giving them the opportunity to experience premium-ness by test driving the Ameo, exploring its features and making on-the-spot bookings with flexible financial service options.
Volkswagen plans to increase its market share to 3% over the next five years and has significantly stepped up its customer engagement activities in pursuit of its objective. This multi-city roadshow is expected to enhance awareness and recall amongst customers in cities where the brand doesn’t have a presence yet.