British carmaker MG Motor has announced a customer connect initiative in India to build a community of true brand loyalists. The brand is looking to connect with MG classic car owners in India who have not only owned, but also taken care of the classic cars from the British marquee. Going forward, the carmaker plans to host several experiential events with the community as a part of its journey in India.
Morris Garages was founded in the UK in 1924, and achieved cult status with its sports cars and cabriolet series; which was the ride of choice for several celebrities, British Prime Ministers and the British royal family. The MG Car Club was set up in 1930 in Abingdon, UK and has more than a million loyal fans, making it one of the world’s largest clubs for a single brand.