BMW targets over 50 tier 3 & tier 4 Indian towns in 2017 with its Mobile Studio
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Salem. The BMW Mobile Studio is a one of its kind mobile showroom designed to showcase the most aspirational BMW products and services in tier 3 and tier 4 towns in India. On 28-29 January 2017, it will be stationed at Hotel Radisson Blu, NH-44, Bangalore Highway in Salem.
The premium automobile market in India has proliferated beyond metro cities and the appetite for luxury cars is growing fast in smaller towns. The BMW Mobile Studio will bring first-hand information on the product range to its customers, who can now consult with product experts, test drive cars and experience the brand in their own city.
The BMW Mobile Studio has a display area for two cars, a reception area and a VIP lounge. Customers can view and get a first-hand driving experience, as well as speak to sales expert and get professional advice on all specifications, technology and features of the cars.
