The BMW Experience Tour 2017 was held at Gardanibagh Stadium, Patna on 28 & 29 January 2017. A special weather proof, air-conditioned structure with a reception, briefing area and display area was created to showcase the new BMW 7 series, BMW i8 and the BMW M cars. A special recreation zone for the family was also a part of the activity area, which featured a gaming zone for children to drive BMW cars in the virtual world.
The Experience Tour provided customers and prospective buyers in Patna a platform to engage directly with the brand; giving them an opportunity to familiarize themselves with the products and get all relevant queries answered by experts. The tour will travel across multiple cities in India tapping the big car aspirations in smaller towns.