Updates on our concept car project: The Mini SUV Code named 'CUB'

We have code named our mini SUV concept 'Cub'—sporty as an SUV, luxurious as a sedan and compact as a hatchback.

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This is the first of our concepts that we plan to develop into a full scale vehicle someday. All our concepts are practical vehicles that have the potential to be commercially developed, and not some random space age stuff that just boasts of design capabilities and zero on-road capabilities. It's exciting to go through the process of creating a vehicle in your mind, work on the tech specs, feature list, design language and give it a definite shape. Since it is a collaborative project, we are going to share some details here, not all. And if anyone can meaningfully contribute to the development, you are most welcome onboard as an early stage partner. 

The mood board for 'Cub' is here. We have thought hard and developed this after thorough research within the category and the market. It includes characteristics, segment, buyer profile, design cues & inspiration, and a hint of some unique features that will set this vehicle apart. If you have any cues on what it should have, do send in your feedback. If your inputs are included, due credit will be given. 

Currently we are working on the detailed sketches of each element and eventually we will do the 3D renders and modelling. More updates by April 2012.