Nissan Magnite sub compact SUV makes market entry at INR 4.99 lacs

Nissan India has commenced bookings of the new Magnite across dealerships and on its website, The under 4-metre SUV that is positioned as big, bold, beautiful and ‘carismatic’ will be available at a special introductory price of INR 4.99 lacs (ex-showroom) until 31 December 2020.

The Magnite comes with more than 20 first-in-class and best-in-segment features that provides consumers with a differentiated, innovative and accessible ownership experience. In line with Nissan’s philosophy of continuous innovation to deliver enriching experiences, a few technologies such as X-TRONIC CVT, Cruise Control, 360-degree Around View Monitor and Nissan Connect will be available across the model range.

Prices for the variants are as under:

1.0L B4D Petrol MT: XE INR 4.99 lacs/ XL INR 5.99 lacs/ XV INR 6.68 lacs/ XV Premium INR 7.55 lacs

1.0L HRA0 Turbo Petrol MT: XL INR 6.99 lacs/ XV INR 7.68 lacs/ XV Premium INR 8.45 lacs

1.0L HRA0 Turbo Petrol CVT: XL INR 7.89 lacs/ XV INR 8.58 lacs/ XV Premium INR 9.35 lacs

There is an optional ‘Tech Pack’ that includes wireless charger, air purifier, ambient mood lighting, puddle lamps and high-end speakers at an additional cost.

Nissan has also launched a virtual test drive feature that allows customers to experience the new Nissan Magnite on their personal device, wherever they may be. This interactive drive experience will give the customer a unique chance to drive the vehicle with a virtual sales consultant.

This is a fairly significant launch by Nissan in light of their underwhelming performance in India so far, inspite of a few good products in their portfolio. While the lack of a wider dealership and sales & service network weighs heavy in the minds of car buyers, the Magnite launch in the midst of the pandemic, may turn their fortunes to an extent. The pricing also undercuts all competitors and makes the entry level   Magnite cheaper than some of the popular hatchbacks in the market. Hopefully this will be a disruptive game changer for Nissan, that remains high on technology and aspirations.

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