Tata Nexon EV has surpassed the 2000 unit sales milestone in its 10 months since launch. As of November 2020, the Nexon EV has sold 2200 units, reflecting a growing demand for EVs in the personal car segment. After rolling out 1000 Nexon EVs till August this year, Tata Motors clocked in another 1000 sales units between September-November 2020.
With a compelling value-proposition, Nexon EV has emerged as the best-selling electric car in India. Currently, Tata Motors is leading the EV segment with a 74% market share.
The accelerated adoption of EVs in India is backed by the availability of a good product at a price that is within reach for many. The Nexon EV, since launch, has consistently led the way for the electric vehicle segment. Offering uncompromising performance, a connected drive experience with zero emissions at an attractive price, the Nexon EV has found widespread acceptance. The growing demand is also fuelled by increased awareness, growing charging infrastructure, encouraging government incentives, breaking myths about EVs, and most importantly lower cost of ownership. With benefits on registration and road tax, EVs are likely to become the most desirable and a mainstream choice for customers in India.
Tata Motors has also introduced a holistic e-mobility ecosystem “Tata uniEVerse” to closely leverage the strengths and experience of other Tata Group companies to create a viable EV environment. Powered by Tata uniEVerse, consumers have access to a suite of e-mobility offerings including charging solutions, innovative retail experiences and easy financing options.
The future of mobility is electric and Tata Motors’ seems to be well positioned to cater to the consumer of the future.