All new BMW 3 Series launched at INR 41.40 lacs

The all-new BMW 3 Series, the power-packed seventh generation of the world’s most iconic sports sedan, was unveiled today in Gurugram. Locally produced at BMW Group Plant Chennai, the all-new BMW 3 Series is now available in diesel and petrol variants at all BMW dealerships across India. The all-new BMW 3 Series makes an incredible impression with segment-first technologies for an even better driving experience.

The all-new BMW 3 Series benefits from slightly increased dimensions and a new striking design language that clearly sets it apart from its predecessor visually. The exterior embodies the modern and dynamic character of the new BMW 3 Series sedan with precisely drawn lines and strikingly contoured surfaces. The large BMW kidney grille and the headlights leading off it are dominant themes of the front end. Longer wheelbase, short overhangs and the redesigned Hofmeister kink accentuate the dynamic profile when viewed from the side. A wider and more powerful stance is instantly noticeable from the rear. A contemporary sporty look is created by the distinctive spoiler and slim three-dimensional L-shaped tail lights with LED technology along with two large tailpipes.

Despite larger dimensions, the car is now lighter than before, thanks to its intelligent lightweight construction. A smart mix of materials in the car, such as aluminium in the bonnet, front side panels, front spring struts and engine sub-frame have led to a reduction of 55 kgs.

The interior is designed to accentuate cabin spaciousness and the driver-focused cockpit. Extended shoulder and elbow room in the front and additional legroom and headroom in the rear contribute to a generous feeling of space. The newly designed sport seats with electrical memory function offer greater long-distance comfort for the driver and front passenger. Automatic air conditioning with three-zone control extends comfort. The large glass sunroof also adds to the feeling of spaciousness.

Making its debut in the all-new BMW 3 Series is the BMW Virtual Assistant, a digital personality of the vehicle that responds to voice commands. It sets a new benchmark for voice recognition. Drivers can operate a number of car functions simply by speaking to their BMW Virtual Assistant. It can be addressed by saying “Hey BMW” or a customer-defined wake word, thereby adding an individual touch to the car. Hands do the talking with BMW Gesture Control, which is part of a rigorously thought-out operating concept that recognises six pre-defined hand movements for control of a number of functions. The spread of driver assistance systems is more extensive than ever. The Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways. It keeps a record of the last 50 metres driven and assists by taking over the steering.

Thanks to unrivalled BMW TwinPower Turbo technology, the petrol and diesel engines blend maximum power with exemplary efficiency and offer spontaneous responsiveness even at low engine speeds. The 2.0L four-cylinder petrol engine of the BMW 330i produces an output of 258 hp and maximum torque of 400 Nm at 1,550 – 4,400 rpm. The car accelerates from 0 -100 km/hr in just 5.8 seconds. The 2.0L four-cylinder diesel engine of the BMW 320d produces an output of 190 hp and a maximum torque of 400 Nm at 1,750 – 2,500 rpm. The car accelerates from 0 -100 km/hr in just 6.8 seconds. Furthermore, the eight-speed Steptronic Sport automatic transmission performs smooth, almost imperceptible gearshifts. Overwhelming driving comfort of the all-new BMW 3 Series is a result of the debut of lift-related damper control that reduces body movement perceptibly caused by bumpy road surfaces and dynamic cornering, which paves the way for sporty, authoritative handling.

The new BMW 3 Series is available in three design schemes – Sport, Luxury Line and M Sport. Sport celebrates the gust of adrenaline with sporty style and self-confidence, Luxury Line indulges movement in style and endows elegance, and the M Sport package bestows masculine character distinguishing itself as an elite sports model.

Prices for the new BMW 3 Series start at INR 41,40,000 for BMW 320d Sport, INR 46,90,000 for the BMW 320d Luxury Line, and INR 47,90,000 for the range topping BMW 330i M Sport.