Tata Nexon is the official partner of VIVO Indian Premier League

The Board of Control for Cricket in India (BCCI) announced its association with Tata Nexon as the Official Partner for the VIVO Indian Premier League. 2018 VIVO IPL begins on 07 April 7 2018 and the association will be for the next three years.

According to Mr. Mayank Pareek, President Passenger Vehicle Business Unit, Tata Motors, We are delighted to have our Level Nex performing brand Tata Nexon be associated with IPL, one of the biggest sporting event in the country that gives brands a very effective, large scale platform to connect with its consumers. Cricket is the most celebrated sport in India and the IPL is all about Superlative Performance, which is also the mantra for the Tata Nexon. We are on an aggressive growth curve currently and would like to ride on the cricket wave to further strengthen our brand among the younger customer groups. We have big plans to capture the audience attention on-ground, on-Air and across digital and we hope to drive value from this association.”

As the Official Partner, Tata Motors will leverage the platform to showcase the new NEXON in the stadium, across all matches, with on-ground engagement plans and merchandise. The matches will witness unique engagement activities like the Tata Nexon Super Striker – the best striker of the match/ tournament stands a chance to win daily and season award. The striker of the tournament will win a Tata Nexon. The Tata Nexon Fan Catch on the other hand is an engagement plan with fans where anyone who takes a single-handed catch in a match stands a chance to win INR 1.0 lac and the season winner gets a Nexon.

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    April 3, 2018 at 7:35 am

    Very interesting blog. A lot of blogs I see these days don't really provide anything that attract others, but I'm most definitely interested in this one. Just thought that I would post and let you know.

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