2018 edition of SOUL to kick-off with a 8-day North-East drive

The 2018 edition of SOUL – SUV Owners United League by Tata Motors will kick-off with an iconic North East drive covering over 1000 kms, over 8 days from 21 April to 28 April 2018.

The Mountain Trail from Guwahati to Tawang will also celebrate the first anniversary of Tata HEXA, with SOUL members driving a fleet of Tata Hexa and Safari Storme through terrains of the North East.

HEXA is a power packed, feature loaded SUV, designed for those with an active and dynamic lifestyle. With a combination of design, comfort and off-road and on-road capabilities, the Tata SUVs will drive through terrains as varied as tea gardens to the mighty Brahmaputra river to one of the highest motorable roads in the world – the Sela Pass, located at 13,700+ ft. This expedition will pass the most pristine and unexplored areas of North East India from Assam to Arunachal Pradesh. The SOUL members will get an opportunity to explore territories like Thembang, a UNESCO fortified village located at about 2300m altitude, visit the 150-year-old Dirang Dzong fort and experience the tribal Monpa way of life.

In addition to the drive, Tata Motors rolled out the #OneWithTheRoad campaign for Hexa owners, who can share their experiences with their vehicle on social media platforms.

Since its launch in 2014, the SOUL community has now grown to over 10,000 members. Since 2014, #DriveWithSOUL events have been held regularly, with exclusive offers for customers on Tata Motors Genuine Accessories, extended warranty and insurance. More details on the program are available here.

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