Upcoming Volvo XC40 promises a clutter free interior design philosophy

The entry level luxury SUV will complete Volvo’s SUV line-up that currently has the top-of-the-range XC90 and the mid-sized XC60.

As part of the XC40’s development phase, the customer research team spent considerable time investigating how city dwellers around the globe use their car on a daily basis and how they would like to see the interiors of their cars improved.

“As we spoke to people about how and where they store the things they carry with them daily, it was quite clear that most of today’s cars are falling short in this area. Phones slide around in the mid-console, takeaway bags are at constant risk of falling over and people fumble behind the wheel as they try to get service cards out of their wallets. We set out to solve these and many other issues we encountered,” says Louiza Atcheba, Model Brand Manager for the 40 Series at Volvo Cars.

For instance, in order to provide better storage space in the doors of the new XC40, Volvo designers chose a radical new approach. By moving speakers from the door and developing a world-first, air-ventilated dashboard-mounted sub-woofer, Volvo created enough storage in the door compartment for a laptop and a tablet, or a couple of water bottles.

“When we designed the tunnel the focus was not only on creating a nice design, but also to ensure that cup-holders can be used as cup-holders and that the design itself provides areas for coins, cards or charging cables. Another focus area was to make a usable space for your phone which offers wireless charging as well as USB ports,” said Conny Ewe Blommé, Senior Design Manager at Volvo Cars.

A small fold-away hook has been added to the glove compartment, allowing you to secure small shopping or take-away bags. Both front seats offer a storage space under the seat, large enough for a mini tablet or other smaller items.

The XC40 also offers slots for credit and service cards that can be neatly inserted into the dashboard, making them readily available when needed. In the tunnel console, under the armrest, there is a large storage area with room for a tissue box. A special, removable bin allows you to discard and quickly get rid of waste.

“In the trunk we have designed a smart floor system which can fold and separate your luggage and allows you to use the full luggage space without removing the floor from the car. The rear-seat electronic folding mechanism gives you a flat loading floor at the touch of a button,” says Conny Ewe Blommé.

The XC40 includes a fold-up trunk divider with two hooks to help secure shopping bags or other luggage, along with four load hooks that make loading luggage a simple task. A private locking storage compartment has also been added under the load floor.

With the XC40, Volvo Cars seems to have declared the end of clutter. Making sure that everything is within arms-reach, yet out of sight.