Gurugram, 17 August 2017: To mark the launch of its 7th edition of #HappyWithNissan service campaign, Nissan introduced the ‘Waterless Car Cleaning’ initiative for all its customers at dealerships pan-India. Brand ambassador Sushant Singh Rajput and Nissan India Managing Director Arun Malhotra, kicked off the eco-friendly car wash program at a newly-inaugurated Nissan workshop in Gurgaon. The campaign will be conducted at 148 Nissan and Datsun service outlets across India from 17-24 August 2017.
|Nissan India’s Brand Ambassador Sushant Singh Rajput, Managing Director Arun Malhotra and VP – After Sales Sanjeev Aggarwal|
The waterless washing solution is an eco-friendly and innovative car wash material that does not require any additional water to clean a car after it is applied to car surfaces. It will save approx. 2.8 million ltrs. of water during the eight-day campaign and approximately 130 million ltrs. per year.
The #HappyWithNissan campaign includes a 60-point free vehicle check-up, attractive discounts on accessories, and free top wash as well as customer-focused communications about the benefits of servicing and accessorising cars at authorised Nissan service centres. Nissan also announced its partnership with Paytm to enhance its network with smooth and cashless transactions for customers.