Land Rover launches new visitor attraction at Solihull to mark 50 years of Velar

Solihull, 04 April 2017: Land Rover has opened a new visitor attraction – ‘The Range Rover Story’, at its Solihull manufacturing plant.  The tour is an interactive exhibit, created to celebrate 50 years of the brand – a journey from the 1967 Velar prototype to the new Velar.

Range Rover has been manufactured at Solihull since 1970, but its history with the site goes back to 1967 when the first prototype was conceived, codenamed Velar. The new exhibit will take visitors on a time-travelling voyage from its inception in the mid 1960s, through to the introduction of the Range Rover Sport and Range Rover Evoque. The exhibition culminates with the unveil of the new Range Rover Velar, celebrating British design and engineering integrity.

The opening of the exhibition coincides with the Velar manufacturing tours at Solihull, which is the third model to be launched at the plant within a year, after Jaguar F-PACE and the new Discovery.

The Solihull plant has supported UK’s revival in manufacturing, doubling its own sales and headcount in the past five years. It has also boosted the British economy with over 240,000 jobs in the supply chain. The Range Rover family today contributes £10 bln annually to the UK economy and is Britain’s largest luxury export.