NEXA combines trained manpower, technology, showroom ambience and processes to meet expectations of a growing segment of middle class car buyers who value personal care, warmth and attention in their car buying and ownership experience. The company plans to expand the number of NEXA outlets to 250 by next year and reach out to a broader range of customers across the country.
NEXA has been one of the most significant initiatives by Maruti Suzuki to achieve its target of selling two million vehicles per annum by 2020. Currently, the S-Cross and Baleno are sold exclusively through NEXA. While the former has had a tepid response, Baleno has been a runaway success. Over 45000 units of these models have been sold so far through the NEXA showrooms.