Maruti Suzuki DZire crosses the one million mark

New Delhi, 03 August 2015: India’s best-selling entry sedan for last three years has crossed the one million mark in cumulative sales in the month of July 2015. With this, the Swift DZire enters the elite club comprising Alto, Swift and Wagon R, which have also achieved this distinction in the past.

Launched in 2008, Maruti Suzuki DZire has been a category leader and has helped Maruti Suzuki strengthen its presence in the entry sedan segment. It is also exported to Africa, South America, Central America, Middle East ASEAN and SAARC countries. The cumulative exports till June 2015 were around 50,000 units.

The Swift DZire has consistently ranked amongst the top three sellers in the industry over the last three years. It is India’s best selling sedan and the second most fuel efficient with a claimed mileage of 26.59 Km/l (Diesel).

It has also been one of the most awarded vehicles in India, winning the CNBC Award for Sub-Compact Sedan of the Year 2013, the NDTV Car and Bike Award for Sub-Compact Sedan of the Year 2013, the Car India Award for Compact Sedan of the Year 2013, the JD Power APEAL Award in the entry midsize-car segment every year since its launch for five consecutive years, the JD Power IQS Award in the entry midsize-car segment in 2008, 2010, 2011 and 2012, the JD Power Dependability Award in the entry midsize-car segment in 2011 and the 1st place in the TNS Total Customer Satisfaction Study, in the entry midsize segment in 2010

To celebrate the one million mark, Maruti Suzuki has lined up a month-long ‘The sweets are on us’ campaign. Through this campaign the Company plans to share the moment with everyone at large. “The sweets are on us” campaign includes sending edible direct mailers to the existing owners* and creating edible art installations inside malls by artists.

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