Tata Motors announces loyalty campaign ahead of New GenX Nano Easy Shift launch

Posted on April 22, 2015

Mumbai, 21 April, 2015: Tata Motors has launched an exclusive campaign for existing Nano customers. The Power of 1+1 programme gives Nano customers the privilege to be among the first to own the new GenX Nano with Easy Shift (Automated Manual Transmission).

Through this programme, Nano owners will be offered the best market price for their old Nanos + a special bonus of INR 20,000. Additionally, Nano customers can also enroll into a referral programme that could help them win a cash prize of INR 5,000 for every referral. Additionally, on purchase of every GenX Nano under this programme, Tata Motors will donate to Child Rights and You (CRY) on behalf of the customer and contribute towards the retention of girl children in school for a year. In appreciation of the contribution, CRY will send a certificate to Nano customers.

To avail the Power of 1+1 offer, Nano owners can call on 1800-209-7979 or SMS GENXNANO to 5616161. Tata Motors has tied-up with preferred financial partners for attractive interest rates on car loans. The Nano, since its inception, has sold more than 2.5 lac units and is among the top 5 models in the passenger vehicle market.