|Daniel Craig with the All-New Range Rover Sport in New York. Photo by Greg Williams for Land Rover|
After skillfully handling the car and driving it through closed off streets, Craig delivered the all-new Range Rover Sport to a packed crowd of guests including Michael Strahan (former American football player and TV Presenter), Yasmin Le Bon (Model), Zara Phillips MBE and Jade Jagger (Designer) at Skylight at Moynihan Stationon 8th Avenue where the vehicle was officially revealed for the first time.
The dynamic and thrilling drive was filmed as part of a short film titled ‘The Delivery’. It was broadcast live by Land Rover at www.newrangeroversport.com and saw the British brand stage a global reveal live on the streets of its biggest market.
Directed by action film 2nd unit director Jonathan P B Taylor, lauded for his work on Fast & Furious, Spiderman, Captain America and more recently Die Hard, the film tells the story of a driver tasked with delivering a top secret package. Starting at the Land Rover manufacturing plant in Solihull, UK, the car is shipped under the cover of darkness in a large container over to Manhattan. It is then unveiled and driven expertly through the streets of the city, over Manhattan Bridge and through a closed off tunnel, in a bid by its driver, Daniel Craig, to get it to the launch venue on time.
Developed alongside the highly-acclaimed Range Rover, the all-new Range Rover Sport now delivers the brand’s best-ever on-road dynamics together with class-leading, genuine Land Rover all-terrain capability, while presenting customers with a more assertive and muscular exterior, more luxurious interior and the flexibility provided by the option of occasional 5+2 seating. Exploiting Land Rover’s breakthrough lightweight suspension design and innovative dynamic chassis technologies, the new Sport’s all-new, first-in-class aluminum architecture achieves a weight saving of over 500kg (comparing four cylinder petrol with current V8 petrol). Designed and engineered at Land Rover’s development centres in the UK, the new model will be produced in a state-of-the-art low-energy manufacturing facility at Solihull, UK. The all-new Range Rover Sport will ultimately be introduced in 169 markets worldwide.
Speaking ahead of the official world premiere at the New York International Auto Show, Land Rover Global Brand Director John Edwards said: “The all-new Range Rover Sport is an extraordinary car and we have revealed it in an extraordinary way – live on the streets of its biggest selling market. It turned heads and it stopped traffic in one of the most dynamic cities in the world. The new Range Rover Sport represents a step change in engineering and technology; it is almost half a tonne lighter resulting in significant CO2 savings and it’s faster, more agile and more dynamic than ever.”
The all-new Range Rover Sport will go on sale during the third quarter of 2013. Watch the full film ‘The Delivery’ at www.newrangeroversport.com now. This was truly a class act!