Tata Motors goes aggressive with Nexon EV range

Celebrating three years of the Nexon EV launch in India, Tata Motors has repositioned its Nexon EV portfolio, with changes in pricing and enhanced range. The company has passed on benefits accruing with smart engineering and enhanced localisation to its customers, and the Nexon EV Range would now start at an attractive price of INR 14.49 lacs.

With insights gathered on driving and usage patterns, the range of the Nexon EV MAX variants have been enhanced to 453* km (MIDC), from January 25, 2023, onwards. This range enhancement will be offered to current Nexon EV MAX owners through a software upgrade, at dealerships, from February 15, 2023. 

The Company has also launched a feature packed Nexon EV MAX XM trim in the portfolio. At an attractive price of INR 16.49 lacs, this variant will come equipped with Electronic Parking Brake, Automatic Climate control, Electronic Stability Program (ESP ®) with i-VBAC, Projector Headlamps with LED DRLs and LED tail lamps, Push Button Start, Digital TFT Instrument Cluster, ZConnect Connected Car tech with Smartwatch Connectivity and Rear Disc Brakes.

The top end trim, Nexon EV MAX XZ+ Lux has been repriced at INR 18.49 lacs. In addition to the features of the XM, it comes with Leatherette Seats with Ventilation, Wireless Smartphone Charger, Auto Dimming IRVM, Cabin Air Purifier, Electric Sunroof, 17.78 cm Floating Infotainment system by HARMAN with 8 speakers, 16″ Alloy wheels, Hill Descent Control, Sharkfin Antenna, and more.

Nexon EV Prime XM which comes with features like the Projector headlamps and LED DRLs, Push Button Start, Digital TFT Instrument Cluster, Cruise Control, ZConnect Connected Car tech with Smartwatch Connectivity, Harman infotainment system, Automatic climate control, has now been repositioned at INR 14.49 lacs.

Bookings for the entire Nexon EV line-up is open. Deliveries of the new variant, Nexon EV MAX XM will commence from April 2023 onwards.

Model/ Variant-wise Prices:

ModelVariantBattery PackCharger OptionPrice in INR
Nexon EV PrimeXM30.2 kWh3.3kw14.49 lacs
XZ+30.2 kWh3.3kw15.99 lacs
XZ+ Lux30.2 kWh3.3kw16.99 lacs
Nexon EV MAXXM40.5 kWh3.3 kW16.49 lacs
XZ+40.5 kWh3.3 kW17.49 lacs
XZ+ Lux40.5 kWh3.3 kW18.49 lacs
XM40.5 kWh7.2 kW16.99 lacs
XZ+40.5 kWh7.2 kW17.99 lacs
XZ+ Lux40.5 kWh7.2 kW18.99 lacs

Through the implementation of cutting-edge technology and innovative engineering techniques, Tata Motors has been able to streamline production processes and increase efficiency. In addition, due to localisation, the company has been able to take advantage of Government Production Linked incentives schemes designed to promote the adoption of sustainable and environmentally friendly transportation. These initiatives have resulted in cost savings, which have been passed on to customers in the form of price reduction.

Powered by the high voltage state-of-the-art ZIPTRON technology, the Nexon EV comes with IP67 rated weather-proof and dust proof battery pack and motor comes with a warranty of 8 years or 160,000 kms. Key features like DC fast charging, 4-Level Multi-Mode Regen, Customizable Single Pedal Driving, ZConnect Connected Car Technology as standard, Cruise Control, Fully Automatic Climate Control, i-TPMS, Leatherette seats and Branded Infotainment system by HARMAN are offered across the line-up. 

Tata Motors continuously analyses data points on driving behaviour to optimize features and range both for new and current customers. To further support faster adoption, the Company is also building a comprehensive charging infrastructure and enhancing customer service to support EV owners.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top