BMW India has curated India’s first ever music and driving festival – JOYTOWN, specially designed for automotive enthusiasts and their families. The two-day experiential brand festival took place in New Delhi this weekend and will travel to Mumbai and Bengaluru in January 2023.
JOYTOWN brings together BMW, MINI and BMW Motorrad on a single platform to offer visitors a perfect mix of cars, bikes, music, entertainment, merchandise and culinary delights. Stunts and drifts performed by experts on BMW cars and BMW Motorrad bikes, experts showcasing the power and agility of BMW M cars and the prowess of BMW xDrive are the highlights of motoring thrills on display. Visitors get to experience the driving dynamics of BMW sedans and the legendary MINI go-kart feeling on specially designed tracks under expert supervision.
The BMW Zone has the entire BMW product range with dedicated display areas for sedans, BMW X range, BMW i at the Electric Garden and BMW M cars at the M Town. The first-ever BMW XM (flagship SUV) is also on display, exuding extreme performance and limitless luxury.
The MINI BIG LOVE Zone unleashes style, inventiveness, and excitement. Here one can explore expressive design, and unmistakable driving fun of MINI along with engaging activities such as painting a MINI, screen printing carry bags, or flexing muscles at the rock-climbing zone.
The BMW Motorrad Zone is designed for those with a fascination of motorbikes. It consists of Motorrad Garage displaying the entire BMW Motorrad bike range, custom made bikes, accessories, BMW Motorrad Style Collection and a Beer Garden.
Driving Experiences at JOYTOWN include The Gymkhana Experience, xDrive Offroad Adventure and BMW M Adrenaline Laps. The Gymkhana Experience gives a first-hand understanding of the manoeuvring capabilities of BMW and MINI vehicles on a specially prepared track. Visitors can sit-back and witness the capabilities of BMW Sports Activity Vehicles (SAV’s) range at the BMW xDrive Off-Road Adventure course and also enjoy the adrenaline gushing laps in BMW M cars with certified driver trainers. Motorrad Stunts and performances along with a special parade by BMW Motorrad owners is another highlight at the festival. Motorcycling enthusiasts and customers can get an opportunity to engage with product specialists, test ride bikes and receive expert advice on all products and services.
Visitors and enthusiasts can personalize their style by exploring the latest range of BMW, MINI and BMW Motorrad lifestyle collections and accessories.
Live performances by a stellar line-up featuring prominent artists and music bands spanning Indie, Pop and Electronic music featured SANAM Band, Lisa Mishra, Kayan (DJ Set), Sound Avatar (on 10 December 2022) and Amit Trivedi, Arjun Kanungo, KR$NA, Project 91 and Madboy Mink (on 11 December 2022) in Delhi.
JOYTOWN also has a range of culinary experiences with food trucks and soul-stirring delicacies freshly whipped up by in-house chefs. There is also a bar area with a Refuel Station and Beer Garden.
After the opening act in Delhi (Jawahar Lal Nehru Stadium) on 10th & 11th December 2022, JOYTOWN travels to Mumbai (Bandra-Kurla Complex) on 07th & 08th January 2023, followed by Bengaluru (Manpho Convention Centre) on 28th & 29th January 2023.
Entry tickets are exclusively available on Paytm Insider from INR 1800 onwards. Entry for children under 10 yrs. is free. Top-up smartcards for purchase of food and beverages are available at the coupon counters within the festival zone.
So go ahead and experience joy at BMW JOYTOWN!