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Citroën launches the Made in India C3 at a special introductory price of INR 5.70 lacs

Citroën India has launched the New C3 at a special introductory price of INR 5,70,500 (ex-showroom Delhi). With over 90% localisation, this Made-In-India model is the first product from the C-Cubed family of vehicles and is built at its manufacturing facility in Thiruvallur, Tamil Nadu. Deliveries will start from today at all the La Maison Citroën phygital showrooms in 19 cities across the country.

Citroën will also extend its 100% direct online buying for the New C3. Customers in over 90 Indian cities, including those outside the dealer network, will be covered through this direct online initiative and can order directly from the factory. Customers can experience the high-definition 3D Configurator online and at the La Maison Citroën phygital showrooms to configure and customise their New C3. 

For the after sales network named the L’Atelier Citroën, the company will offer services like remote diagnostics and 100% parts availability to assure C3 customers of a stress-free ownership experience. Citroën Service on Wheels will enhance reach and availability for customers by covering the most common repairs at the customer’s doorstep.

Standard vehicle warranty includes two years or 40,000 km (whichever is earlier), a warranty on spare parts & accessories for 12 Months or 10,000 km (whichever is earlier), and 24/7 Roadside Assistance. Extended warranty and maintenance packages are also available across the network. 

To make the Citroën ownership experience more comfortable, the company is offering Citroën Future Sure for C3 customers. This package allows customers to own a Citroën with an easy monthly payment starting from INR 11,999* (T&C apply). The package also includes Routine Maintenance, Extended Warranty, Roadside Assistance and on-road financing for up to five years.

Roland Bouchara, CEO & Managing Director, Stellantis India, said, “The India launch of the New Citroën C3 is a very proud moment for all of us at Stellantis. With this launch, Citroën enters the mainstream B-hatch segment in India and we are confident the New C3’s Customised Comfort USP will make it attractive and unique for consumers. This is our first model from the C-Cubed family of vehicles that are designed and engineered in India, for Indians. With over 90% localised parts in the New C3, we are leveraging our strong supplier base, our R&D Center in Chennai, the Vehicle Assembly Plant at Thiruvallur and the Powertrain Plant at Hosur in the state of Tamil Nadu.”   

Saurabh Vatsa, Brand Head, Citroën India, remarked, “We are excited to launch the New C3 for the young and progressive customers who will experience the Citroën Advanced Comfort® with its 4 themes: LIVE ELEVATED with SUV-styling, HAPPY SPACE with driving comfort for flying carpet effect, tropicalised air-conditioning and interior roominess with a panoramic exterior view, INFO10MENT with 26 cm Infotainment touchscreen with wireless Android Auto & Apply Carplay® connectivity with mirror screen technology, CUSTOMISED COMFORT with 10 exterior colour combinations, 3 packs, 56 customisation options and over 70 accessories available at launch. FUN TO DRIVE with award-winning and fuel-efficient powertrains: 1.2 NA Puretech 82 with 5-speed MT & 1.2 Turbo Puretech 110 with 6-speed MT. The New C3 will truly be the new style icon for young and progressive customers. #EXPRESSYOURSTYLE

Customers can test-drive the new Citroën C3 by visiting a La Maison Citroën phygital showroom and/or book/buy the car online at www.citroen.in.

Since 1919, Citroën has created automobiles, technologies and mobility solutions to respond to evolutions in society. Being an audacious and innovative brand, Citroën places serenity and well-being at the heart of its customer experience and offers a wide range of models, from the unique Ami, an electric mobility object designed for the city, to sedans, SUVs and commercial vehicles, most of them available with electric or plug-in hybrid powertrains. A pioneer brand in services and the attention paid to its individual and professional customers, Citroën is present in 101 countries with a network of 6200 points of sale and services around the world

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