Mercedes-Benz launches its fastest AMG in India. Unveils A-Class Limousine and GLA SUV at Auto Expo 2020

#AutoExpo2020/ Greater Noida:

At the 15th Auto Expo 2020, Mercedes-Benz India launched the world’s fastest series production four door coupe and the fastest AMG ever in India, the AMG GT 63S 4MATIC 4 Door Coupe at a price of INR 2.42 crore (ex showroom India).

Taking a completely new approach, Mercedes-Benz also unveiled the highly anticipated AMG A35 4M Limousine. revolutionising the sedan segment by infusing it with a new feeling of spaciousness.
The showstopper at the pavilion, its launch is a strategic decision aimed at winning new customers.

The A-Class Limousine is a perfect vehicle for young Indians as it is extensively equipped and customisable. Strengthening the Mercedes-Benz sedan portfolio, it will be one of the key products to be introduced in India in 2020. Targeted at a younger customer, the stylish saloon with next generation telematics and infotainment systems combines high level of performance and plenty of space for passengers and luggage. The AMG A35 4M Limousine will be on Indian roads by June 2020 at a starting priced of INR 40.0 lacs.

Mercedes-Benz also unveiled the sporty and stylish luxury SUV the new GLA, which had its world premiere in December 2019. The new GLA features an iconic design that redefines its class again. It combines masculine off-roader genes with Mercedes-Benz’s philosophy of sensual purity. The new GLA now has even more powerful proportions that compliments its SUV stance. The launch of the new GLA is scheduled for October, 2020 and it will be priced at INR 43.0 lacs.

Also showcased at the Auto Expo is the all-new generation GLE ‘hip-hop’. Packed with cutting-edge active driving assistance and the state-of-the-art MBUX user experience multimedia system, it comes equipped with touch and AI-based voice control, which offers an unrivalled urban and off-road SUV experience.

The recently unveiled EQC Edition 1886, meanwhile, will give visitors a glimpse into the ecosystem of services, technologies and innovations around electric mobility that Mercedes-Benz believes will redefine the automotive sector.

In all, the range of products showcased reflects the energy within Mercedes-Benz as they continue their strong leadership and winning brand position in the luxury car market in India for a record 5th year in a row. The Auto Expo 2020 line-up for Mercedes-Benz includes:

Launch car: 
AMG GT 63 S 4 door coupe: Mercedes-AMG GT 63 S 4MATIC 4 door Coupe, is the world’s fastest series production four-seater. The new AMG GT 4-Door Coupé delivers special driving experiences on all levels and with a top speed of up to 315 km/h and its driving dynamics it cuts an effortlessly superior figure wherever it goes. Powerful, up-to-date 6-cylinder in-line and V8 engines with outputs ranging from 320 kW (435 hp) to 470 kW (639 hp) allow completely new driving experiences and combine impressive performance with modern efficiency. Clearly recognisable as a member of the AMG GT family, the new AMG GT 4-Door Coupé follows the design philosophy of ‘Sensual Purity’. It takes the striking proportions with convex surfaces and a muscular body and develops them to exciting effect for a four-door variant of an AMG GT Coupé.

Market unveil:
AMG A 35 4M Limousine: This AMG is a real benchmark in its segment. The new AMG A 35 Limousine expands the AMG portfolio as an attractive entry-level model in every respect. Dynamism, agility and performance – these three attributes characterise the standard all-wheel drive of the new AMG A 35 Limousine. The AMG Performance 4MATIC combines the best possible traction with lots of driving fun. The powerful exterior design adds characteristic AMG elements to the design idiom of the car.

New GLA: Mercedes-Benz new GLA offers more convenience, more safety and is a testament of modern luxury. The GLA is the perfect package: spacious, safe and intelligent, as well as efficient and sporty. It features an iconic design that redefines its class again. It combines masculine off-roader genes with the philosophy of sensual purity.

Other showcases: 
AMG:
AMG C 43 Coupe: The Mercedes-AMG C 43 4MATIC Coupé is a sporty, suave and unique offering from the AMG line of the C-Class range. A perfect combination of performance and design. The AMGC 43 Coupe, features a suave 2 door coupe design, athletic character and thrilling performance that promises an adrenaline rush every time one gets behind the wheel. The AMG C 43 is the most versatile and most successful model series from Mercedes-AMG. The Coupé is characterised by a sharpened design and stronger differentiation from the AMG line of the C-Class.

AMG G 63: The AMG G 63 is the iconic performance off-roader. The new generation Mercedes-AMG G 63 has undergone the greatest change in its history – while remaining true to its well-proven virtues. The G 63 is the original among the performance off-roaders and is the yardstick for all competitors and this is true for the new generation as well. The new AMG G 63 can do everything better than the preceding models, while retaining its core virtues.

Electric car:
EQC 400 4MATIC Edition 1886: The EQC 400 4MATIC Edition 1886 has an exclusive appeal and high quality look. Carefully coordinated elements on the exterior and interior are among the optional extras for the EQC Edition 1886. The black panel radiator grille with louvres and edging in high-gloss black ensure a particularly exclusive character on the exterior. The ‘EQC Edition 1886’ is available exclusively in metallic high-tech silver. Further individual features include the high-gloss black badge with ‘EQC Edition 1886’ lettering on the mudguard and the 10-spoke 20-inch light-alloy wheels in high-gloss black with white decorative elements.

Sedans:
Mercedes-Maybach: The epitome of exclusive luxury, comfort and state-of-art technology in automotive engineering, services and accessories. A trailblazer in defining style and status. Combining the latest technology with extraordinary luxury. In a nutshell, this is the formula for the success of the Maybach brand. A number of events in the history of Maybach illustrate how the brand has always managed to realign itself and shape the future. The Maybach is produced and presented with craftsman-like perfection and uncompromising attention to detail. They stand for timeless luxury and status, always accompanied by the history and strengths of the Maybach name.

New E-Class: The E-Class remains the most popular and the highest selling luxury executive sedan for Mercedes-Benz India. Now in its 10th generation, it intelligently blends driving performance with unmatched luxury and comfort, boasting of the ‘most spacious’ rear cabin in the segment. The E-Class its rich history spanning over 2 decades, is one of the main pillars of MB’s product offensive. It is the most adored business sedan that has carved a niche of its own in a rather prestigious segment. It will fulfil the desire for individual seeking driving performance, while ensuring it presents the most luxurious rear cabin experience, comprising unparalleled luxury appointments, for those preferring to be chauffeur driven.

MB Certified C-Class: The C-Class remains the most powerful product in Mercedes-Benz portfolio. And the fifth generation is one of the most popular executive saloons. It combines unmatched luxury with progressive design dynamics, unsurpassable luxury appointments, state-of-art multimedia system and uncompromising safety features. The C-Class sets a high benchmark in the luxury sedan segment – underlines the positioning of Never Stop Improving. It is loaded with a variety of technologies and features that enhance driving pleasure, and offer unmatched luxury.

SUVs:
New long wheelbase GLE: The SUV trendsetter topped up with a wealth of innovations. The new GLE boasts of the latest technology to be offered in an SUV on Indian roads. Combines excellent on and off-road driving characteristics with an interior which is even more spacious and comfortable. This combination of strength and intelligence positions the GLE as – ‘Strength. Born out of intelligence’. The GLE exhibits iconic Mercedes-Benz design while remaining true to its character as an off-roader. The interior derives its fascination from the contrast between the luxurious and elegant design and the digital high-tech of our MBUX system.

New GLC: The new GLC is the tech savvy SUV targeted at tech savvy urban customers who are also adrenaline seekers. It combines outstanding on and off-road driving characteristics with spaciousness, practicality and comfort. The GLC is an illustration of excellent artisanship of high quality materials in combination with a classy and authentic design that attracts immediate attention.