Myntra has partnered with Fossil Group to launch BMW watches on its platform. Fossil is an American watch and lifestyle company that specialises in fashion forward watches, and falls in line with BMW’s quintessential automotive design expertise to brings the German automaker’s exclusive watch collection to India. With this association, Fossil Group is also launching its first ever BMW watch collection for Summer 2019, with a sport driven theme.
Owing to BMW’s rich racing heritage, the collection draws inspiration from some of the most recognisable sports cars to introduce watches with distinctive detailing. Categorised into ‘BMW Collection’ and ‘BMW M Motorsport Collection’, the statement timepieces are priced at INR 16,995 onwards for the former, and INR 10,995 onwards for the latter.
The BMW Collection includes classical analogue watches with iconic colours and versatile designs, with three-link stainless steel bracelets and premium leather straps. The subtly shaded dials feature the brand’s iconic blue or automobile inspired colours of silver, red, black and cashmere. This collection is also distinguished with a logo etching on the crown.
The BMW M Motorsport Collection comes with track inspired sporty designs and contemporary looks, and are available in stainless steel bracelet or silicone strap with tread detailing. The racing-style chronograph comes with a knurled top ring and the iconic M Sport stripes.