Los Angeles/ Ingolstadt: For the first time ever, Audi has created a fictional, virtual performance concept car for Twentieth Century Fox’s animated film ‘Spies in Disguise’.
Audi Design and Blue Sky Studios together bring futuristic design and mobility to the big screen in the form of the Audi RSQ e-tron; a full-battery electric model combining automated driving with artificial intelligence and transformational technology.
The RSQ e-tron will be driven by super-spy Lance Sterling, voiced by Will Smith, and appears in the film’s trailer live today. The film will release in cinemas in September 2019.
With a hologram speedometer, electric mobility and fully automated driving technology, the two-seater concept car embodies a visionary design language. In the movie, super-agent Lance Sterling needs a performance car that will complement his prowess. And with equipment features such as a fully automated driving mode and other Audi assistance systems, the concept car has special features for secret agents.
“Audi takes a digital, forward-looking approach to the design process, both in developing fictional content and in the production modeling studio,” commented Frank Rimili, head of Exterior Design Studio 3 at AUDI AG. “At Audi Design, we combine state-of-the-art digital visualisation techniques with handmade precision. These processes enable us to implement futuristic design ideas with the same precision in the development of a fictional virtual concept vehicle such as the RSQ e-tron.”
The Audi RSQ e-tron is building awareness for e-tron full-electric mobility as part of the Audi brand story: “An international espionage story with future technologies that can save the world is the perfect match for the Audi brand” says Giovanni Perosino, Vice President of Marketing Communication at AUDI AG. “Similar to our cars, fun, innovation and performance are key elements of the storyline.”
Audi will collaborate with Twentieth Century Fox and Blue Sky Studios to produce an additional custom animated content piece in 2019, featuring Lance Sterling and scientist Walter Beckett, voiced by actor Tom Holland.