Lucknow: The second phase of the 2018 Mercedes-Benz Luxe Drive Live reached Lucknow, ‘The City of Nawabs’ on 08 & 09 September and gave participants a complete brand experience at Smriti Upvan, Jalvayu Vihar, Lucknow.
Lucknow has an inherent sense of grandeur surrounding it and is a growing luxury car market.
Luxe Drive Live gave customers a chance to witness a fun filled evening driving a range of Mercedes-Benz vehicles on specially designed tracks, with professional drivers demonstrating the brand’s technological prowess and luxury quotient. The brand also associated with MTV and celebrity Chef Ranveer Brar for the event.
Luxe Drive Live enhances the drive experience by adding self-drive zones with extended drive duration. To increase the product exposure for all SUVs, Mercedes-Benz had a specially designed self-drive zone dedicated to experience the GLA & GLC. Other models available for self drive were the CLA, GLE 250 d, GLE 350 d & GLS 350 d.
The association with MTV brought in live gigs by artists such as Kamakshi Khanna and Hari Sukhmai along with other bands like The Yellow Diary and Paradigm Shift.
Celebrity Chef Ranveer Brar continued to be a star attraction, as he personally plated a unique gastronomical experience and took guests through an exclusive workshop on gourmet and food photography.