Volkswagen launches marketing campaign #BeASport with special sports editions
Ahead of FIFA 2018, Volkswagen has introduced special sporty editions of its popular carlines Polo, Ameo and Vento, alongwith a 360 degree marketing campaign #BeASport.
Customers test driving Volkswagen’s popular carlines can participate in a contest by writing a slogan following #BeASport, and one lucky winner will get a chance to win a sport edition Volkswagen car.
Speaking on the occasion, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said, “Volkswagen carlines endows the characteristics of the #BeASport campaign, offering the precision, power and performance as demanded by the Indian customers. With our special editions, we aim to reinstate the cheer, fun and the spirit of driving among our prospective customers this sports season.”
The Sport edition models of the Polo, Ameo and Vento will get Glossy Black Roof Foil, Stylish Side Foil, Black Glossy Rear Spoiler and Carbon Finish ORVM cap, and will be available across all Volkswagen dealerships in India without any additional cost to customers.