Volkswagen introduces new Corporate Sales initiative in India
Volkswagen has introduced a corporate sales program targeted towards working professionals across select sectors, with an aim to strengthen the brand’s proposition as an accessible premium luxury brand.
The Volkswagen Corporate Sales Program will target individuals across sectors and professions which include Information Technology (IT), Consultancy, BFSI as well as professionals such as, Doctors, Lawyers, Architects, Chartered Accountants, Teachers along with MSMEs, Government Employees and Canteen Stores Department (CSD), with benefits that will extend to immediate family members as well.
The program covers a suite of offerings including attractive benefits on purchase, servicing of the vehicle, accessories as well as loyalty benefits. It is available on the entire range including the Tiguan and Passat.
Volkswagen aims to increase its market share to 3% over the next five years, and will be introducing a slew of new sales enhancing initiatives in that direction.