#Reductionism: A unique installation by Land Rover at the London Design Festival

London: The London Design Festival features a dramatic installation by Land Rover titled ‘Reductionism’, at the entrance to the Design Museum in Kensington. The festival, now in its 15th year, celebrates London as the world’s design capital and gateway to the international creative community. It is open to public from 16-24 September 2017, at the Design Museum, 224-238 Kensington High Street, Kensington, London W8 6AG.

The installation offers an insight into the Land Rover modernist design philosophy of reducing complexity through the art of simplicity – a though that inspired the new Range Rover Velar. The sculptured vehicle is Land Rover design in its purest form; balancing volume, proportion and silhouettes that point towards its future models, which aim to be compelling objects of desire and vehicles with a timeless quality. 

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