Mumbai: Audi partnered with The Prithvi Theatre for the week-long festival, ‘Prithvi@TheTurf’, as a part of the #AudiArtExperience initiative. This was the second year in a row that the luxury brand had associated with the festival, that had plays by celebrated artists like Naseeruddin Shah, Ratna Pathak Shah, Makarand Despande, Vinay Pathak, Rajat Kapoor, Ira Dubey and Lillete Dubey, over six days. A musical performance by Neeraj Arya with his band Kabir Café infusing western instruments and Indian folk music was another highlight of the event.
Globally, Audi has been promoting art and culture in myriad forms to bring progressive and sophisticated experiences to its patrons, that resonate its brand values.
In India, Prithvi Theatre has been one of the most exemplary and iconic symbols of the arts, and the collaboration is a perfect fit for the brand. As a part of #AudiArtExperience, Audi also introduced patrons to the brand’s evolving narrative of innovation and technology through car display and Audi drive experience.