BMW partners with the seventh edition of Indian Art Fair

The Indian Art Fair began on 29 January 2015 at New Delhi’s NSIC Exhibition Ground and BMW India has partnered with this edition as the exclusive mobility partner. The event is South Asia’s leading art fair for modern and contemporary art, and features a range of 90 Indian and international exhibitors and approximately 1100 artists.

Mr. Philipp von Sahr, President, BMW Group India said, “Cultural communication has been one of the long-standing traditions among BMW Group’s social commitments. For more than 40 years now, BMW has been promoting artistic exchange between cultures, people and within the company. India holds an important place for this commitment. India Art Fair is a perfect platform for artists to showcase their creations and for art connoisseurs and enthusiasts to appreciate it. We are proud to partner this unique art project. Our association with India Art Fair is very special and we will continue to extend support to this endeavor.”

India Art Fair has a series of artistic projects integrated in conjunction with the Speakers’ Forum, that brings industry speakers and thought leaders on a single platform. Guided tours led by trained art aficionados well-versed with the artworks on display offer a unique opportunity to the visitors to get an insightful and cohesive experience. Visitors will also have an opportunity to experience the ‘Future of Mobility’ at the BMW lounge where the all-new BMW i8 is on special display.

Founded in 2008, India Art Fair has evolved into a significant event for the arts, attracting artists, curators, gallery owners, collectors, museum directors, art enthusiasts and the world media. It remains unchallenged as the most important stage for facilitating dialogue and art trade in the region for over seven years now. The fair plays host to a variety of art book stores, curated walks, performance art, live music and an increasingly prolific series of collateral events.

BMW’s Cultural Commitment has seen over 100 cultural cooperations worldwide over a period of four decades, with projects ranging from modern and contemporary art, jazz, classical music, architecture and design. In 1972, three large-scale paintings were created by the artist Gerhard Richter specifically for the foyer of the BMW Group’s Munich headquarters. Since then, artists such as Andy Warhol, Roy Lichtenstein, Olafur Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim and Anna Netrebko have co-operated with BMW. The company has also commissioned famous architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelb(l)au to design corporate buildings and plants.

In 2011, the BMW Guggenheim Lab, a global initiative of the Solomon R. Guggenheim Foundation, the Guggenheim Museum and the BMW Group celebrated its world premiere in New York. The BMW Guggenheim Lab also travelled to Mumbai in 2012.

The Indian Art Fair is on till 01 February 2015.