MINI India goes electric with the MINI Charged Edition

MINI India has launched the MINI Charged Edition, a limited electric edition of the iconic MINI 3-door Cooper SE. Tailor-made for the urban young at heart who crave style and sustainability, it represents a statement of individuality and dynamism. Offered as a Completely Built-Up unit (CBU), only 20 units will be available, and can be booked exclusively on

A Blend of Luxury and Responsibility:

At INR 55,00,000 ex-showroom, the MINI Charged Edition presents itself as a fusion of luxury and environmental responsibility. This fully electric marvel is more than just an eco-conscious choice; it’s an embodiment of style and practicality.

Sleek Design, Radiant Personality:

The MINI Charged Edition makes a bold entry with its electrifying Chili Red exterior and eye-catching Multitone White Roof. But it doesn’t stop there; Aspen White Exterior Trim, Frozen Red Sports Stripes adorned with Energetic Yellow highlights, and a chrome air inlet all collaborate to give this limited edition a striking aesthetic. Making it a canvas of creativity and individuality.

Driving as Unique as You:

Slide into the driver’s seat and experience the seamless fusion of comfort and innovation. The Leatherette Carbon Black upholstery is a sensory delight, while the Nappa Leather multifunction steering wheel offers an uncluttered interface that brings every aspect of the driving experience at your fingertips. The digital Multifunction Instrument Display seamlessly integrates with the 8.8-Inch high-resolution touchscreen, immersing you in a symphony of technology and elegance. The cabin is further adorned with subtle yet impactful Energetic Yellow accents, setting the mood for every adventure.

Revolutionising Urban Mobility:

Beneath its captivating exterior lies a powerhouse capable of delivering 184 hp/135 kW and a robust 270 Nm of torque. The agility of this electric wonder allows it to zoom from 0-100 km/h in just 7.3 seconds, promising a lag-free, exhilarating experience. With a battery capacity of 32.6 kWh, it offers an impressive driving range of up to 270 km.

Embrace the Charge:

Charging the MINI Charged Edition is a breeze, thanks to the comprehensive charging infrastructure provided by BMW Group in premium dealerships across 35 cities in India. The options are designed for convenience:

  • 50 kW DC Charger: 80% charge in just 36 minutes.
  • 11 kW AC Charger: 80% charge in 2 hours and 30 minutes.
  • 2.3 kW AC Charger: 80% charge in approximately 9 hours and 43 minutes.

Immersive Technology:

The MINI Wired Package included with the Charged Edition enhances your driving experience with a Navigation System, Wireless Charging, enhanced Bluetooth connectivity, Multifunctional Instrument Display, and Apple CarPlay® compatibility. With a range of driving modes including SPORT and GREEN, you can tailor your ride to match your mood and the road ahead.

Safety and Assurance:

With features like front passenger Airbags, Dynamic Stability Control, Crash Sensor, and Run-flat tires, MINI plays safe. The MINIMALISM technology ensures maximum efficiency with Auto Start/Stop function, Brake Energy Recuperation, and more.

With nine authorised dealerships across India, MINI is cementing its commitment to a lifestyle that’s electric, stylish, and exhilarating. Whether you’re navigating the bustling streets of Delhi NCR, cruising the vibrant lanes of Mumbai, or exploring the scenic byways of Bangalore, MINI’s cult legacy is set to seamlessly intertwine with sustainable urban adventures.

Seize the Opportunity:

With only 20 units available, the MINI Charged Edition beckons those with an unquenchable thirst for life’s adventures. More than a car, it’s an invitation to embark on journeys that electrify not just your ride, but your soul. Head to to secure your electrifying journey.

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