BMW is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas, with the BMW i Vision Dee – a futuristic mid-size sedan with a new and pared-down design language. The moniker “Dee” stands for Digital Emotional Experience and with this the aim is to create an even stronger bond between people and their cars going forward. Future digital functions will go far beyond the level of voice control and driver assistance systems we are familiar with today. The BMW Head-Up-Display extends across the full width of the windscreen, providing a glimpse of the next vehicle generation. From 2025 onwards, this innovation will be available in the models of the NEUE KLASSE. The BMW Group has also refined its use of colour-change technology. Having unveiled the BMW iX Flow Featuring E Ink, with the ability to change from black to white, at the last CES, BMW i Vision Dee can now curate its exterior in up to 32 colours.
This showcases what is possible when hardware and software merge and brings to life the full potential of digitalisation, to transform the car into an intelligent companion. With its intelligent, almost human capabilities, BMW i Vision Dee accompanies drivers not only through real-life situations on the roads, but also in their digital environment.
BMW i Vision Dee is about perfect integration of virtual and physical experiences, integrating the customer’s everyday digital worlds into the vehicle at all levels.