ALTROZ. The new premium hatchback from Tata Motors

Posted on February 25, 2019

Mumbai, 25 February 2019: Tata Motors has named its next generation premium urban hatchback as the ‘ALTROZ’ – a name that is inspired from the ‘Albatross’ bird. The global unveil of the production version of the vehicle will take place at the Geneva Motors Show 2019.Agility, speed, and efficiency along with best-in-class performance and in-cabin space would form the defining characteristics of the ALTROZ, which is based on the 45X Concept that was displayed earlier at the Auto Expo 2018.

The ALTROZ will take the Baleno head on, with its futuristic design, advanced technology, class leading connectivity, performance and packaging. The commercial launch is expected in mid 2019.

The ALTROZ will be the first product to be engineered on the new ALFA (Agile Light Flexible Advanced) Architecture. With lightweight, modular and flexible characteristics, the ALFA architecture has the ability to evolve into a range of modern and youthful vehicles within a short development cycle. Conceptualised under the IMPACT 2.0 design language, the ALTROZ aims at reinventing the urban car design with greater emphasis on connectivity and everyday mobility.