VELVEX Lubricants has announced the appointment of Alisha Abdullah, India’s first female racing champion as its brand ambassador. Alisha’s association offers the brand an opportunity to leverage the symbiotic synergy between fast action motorsports and its ethos of passion, persistence, performance and competitiveness.
VELVEX is driven by German technology and offers a range of genuine oils, greases, specialty oils and AdBlue/DEF in the Lubricating oil and AdBlue segment. It has an emerging presence in the competitive retail lubricant market and is committed to offer environmentally conscious premium products, while retaining a strong value for money proposition.
“Passionate about motorsport, I am excited to be associated with VELVEX as a leading brand known for its high-performance lubricants and AdBlue. This is indeed the first time that a female motorsport champion is the face, the brand ambassador of an auto lubricant brand, in an industry that is highly dominated by male brand ambassadors. This association with VELVEX is a reflection of a symbiotic relationship of maintaining the competitiveness at both ends, and I look forward to an exciting journey together,” said Alisha.
Alisha Abdullah is a youth icon in a sport where female participants are rare. The association between VELVEX and Alisha will be deeply integrated to collaborate on enhancing engagement between motorsports and fans across the country, and promoting new emerging talent in the field.