‘Mercedes-Benz Brand Tour’ kicks off in Tier II & III cities

Pune: Mercedes-Benz India has launched its customer centric activation program, the ‘Mercedes-Benz Brand Tour’, to reach out to new audiences in Tier II & III cities where it doesn’t have a direct retail presence.

The initiative commenced in early October starting from Jalgaon, Agra, Salem, and will travel to 9 more cities – Patiala, Kottayam, Shillong, Bhopal, Ahmednagar, Shivmoga, Rajmundry, Jodhpur and Kolhapur, before the end of 2017. The Brand Tour will showcase the complete MB product portfolio, including test drives & off-roading.

The Brand Tour will have all elements of a regular showroom such as branding and audio-visuals, special information on schemes and official merchandise. The locations have been selected on the basis of demand and growing fondness for luxury consumption in the upcoming cities, allowing potential buyers to take test-drives and make bookings on the spot.