The international Car Design Award jury has awarded Volvo Cars with the coveted Brand Design Language Award for 2016. Thomas Ingenlath, Sr. Vice President, Design at Volvo Car Group received the award in Turin, Italy.
Volvo has embarked on a completely new design journey for its cars in the last few years. The new XC90 is the first step in this direction under the leadership of Thomas Ingenlath, followed by the new S90 premium sedan and V90 estate.
“The Volvo family contains many different characters – the strong and refined types, the elegant and sophisticated, the dynamic and the youthful. What we have done with the brand design at Volvo is to provide room for each of these characters, these expressions, to shine through while still paying homage to our tremendous heritage,” said Thomas Ingenlath. “Each car we design is unmistakably a Volvo, but it also has a unique personality.”
2016 marks the rebirth of the Car Design Awards, for many years the most coveted awards in car design. The awards cover three categories – Production Car, Concept Car and Brand Design Language; and the jury consists of editors and representatives of renowned automotive and design magazines from around the world. Volvo Cars came out as winner in the Brand Design Language category, fending off competition from Mercedes-Benz, Jaguar, Renault and Kia.