#AutoExpo2016: Honda unveils the BR-V and new Accord
The company also showcased its flagship sedan Honda Accord which will be re-introduced later this year. The Accord now in its 9th generation is a refined and advanced sedan with sporty looks, highly fuel efficient powertrain and comes loaded with features.
Also displayed at the Honda pavilion is the concept model Honda Project 2&4 powered by RC213V designed to fuse together the values of two- and four-wheel mobility. Honda Project 2&4 was the winning entry from Honda’s ‘Global Design Project’. Featuring the RC213V competition motorcycle engine, which has been modified to run on public roads, Honda Project 2&4 provides the freedom of a motorcycle and the manoeuvrability of a car. Featuring a Cabin-less structure with floating seat design for immersive driving experience, the concept model is a combination of global creativity and craftsmanship.
The company has also displayed the McLaren Honda MP4-30 Formula 1 racing machine at the expo, along with the Honda Jazz Racing Concept, a study model prepared by the R&D team in India that aims to bring the racing DNA of Honda closer to the general public. Current production models including the premium SUV Honda CR-V, premium hatchback Honda Jazz, premium sedan Honda City, the entry sedan Honda Amaze, mid-size MPV Honda Mobilio and hatchback Honda Brio are also showcased.
This year Honda celebrates 20 years in India wth over a Million customers, and it embarks on a new brand direction of “Advanced and Exciting” – with products, dealerships and communication being guided by this new brand direction. Year 2015 also saw record sales of 200,000 units in the calendar year.
