Being a youth-oriented brand, Hyundai has adopted an approach that strikes a chord with current trends which are engaging and active throughout all digital platforms. The car buyer is getting younger, is quick in adapting to global trends, and communication behavior amongst this audience continues to evolve. Hyundai has strategically introduced a language familiar to the youth, including pictograms, info graphics and emoticons.
The brand has successfully created campaigns and experiences during the recent launch of Grand i10, Elite i20, all-new 4S Fluidic Verna and i20 Active. The key to Hyundai’s success is its ability to connect with the Indian customers through appropriate products that appeal to diverse segments & excite them towards the ownership of the Hyundai brand. Going forward, the brand has exciting plans to continue investing in original content and innovations for digital platforms, that would further increase its relevance with the ‘always connected’ consumer.