Mercedes Benz engages customers with Luxe Drive in Mumbai

Mumbai, 12 November 2017: Mercedes-Benz India’s Luxe Drive initiative took place on 11-12 November 2017 at Mahalaxmi Racecourse, Mumbai. The event was a customer centric engagement with a bit of haute couture and gastronomy thrown in.

The combination of adrenaline, gourmet and lifestyle gave customers a first-hand experience of the brand’s technical prowess as they drove around a specially designed track with professionally trained drivers. Chef Ranveer Brar was roped in for a masterclass on some delectable cuisine and epicurean delights; and Genesis Luxury (the house of designer labels) showcased their collection of apparels and accessories by top international brands and conducts style workshops.

The drive included an off-roading experience on tracks, safety demonstration of AMG models, and an experience in the C-Class and E-Class. An exclusive merchandise area was set up for guests, along with a kid’s zone and a Mercedes Trophy zone with exclusive goodies.

Free vehicle evaluation from a Mercedes-Benz certified team was provided at the venue with special trade-in and personalised finance offers.

The Luxe Drive experiential activity has travelled through Chandigarh, Gurugram, Jaipur, Ahmedabad and will conclude on 19 November 2017 in Pune.

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