Luxury variant of Mahindra TUV300 launched at INR 9.66 lacs

Mumbai, 25 September 2017: Mahindra has introduced a luxurious ‘T10’ variant of the TUV300. Priced at INR 9.66 lacs (ex-showroom Mumbai), it has a new 7” colour touchscreen infotainment system with GPS navigation and faux leather seats. The infotainment system has a capacitive touchscreen, video and image playback via USB, Bluesense® Technology, as well as a driver information system.

The interior design is by Pininfarina, and the exterior sports a black chrome finish on the front grill and fog lamps, static-bending headlamps with carbon black finish and a glossy metallic grey finish on alloy wheels, roof rails and rear spare wheel cover.

There is a choice of exterior colours, with 2 stylish dual tone colour options of Red + Black / Silver + Black, Bold Black, and the newly introduced Pearl White. In addition, customers can personalize their TUV300 T8 variant with the newly introduced ‘T8 Luxury Edition’ kits, which equip the T8 variant with a touchscreen, faux leather seats, chrome add-ons and a host of tech features.

With its combination of bold SUV design and elegant interiors with 5+2 seating, the TUV300 makes for a compelling value proposition. It now has the higher powered mHAWK100 engine option (73.5 kW – 100 BHP and 240 Nm of torque) which was introduced some time ago, along with the autoSHIFT Automated Manual Transmission Technology (AMT) for a fatigue-free driving experience.

A high decibel TV campaign has been launched specifically for this variant to create a stronger connect with the lifestyle aspirations of customers.